“The merino ewe is critical to the long term sustainability of the wool and sheep meat industries in Australia and if we do not do more to raise the profile of this critical issue we are at risk of numbers falling to the point of no return. Unfortunately the self-replacing merino enterprise has borne the brunt of far too much unwarranted criticism and we should be doing everything we can to promote the significant financial returns that these industries can offer”

Ruralco website

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