Meet Our National Merino Ambassadors

This talented pool of hardworking, passionate young people in the Merino Industry have generously volunteered to contribute their time and skills by helping promote the Merino.

National Merino Ambassador: Alex Lewis

Alex works alongside his grandfather, uncle and cousin on the family property in Redesdale, Victoria. The property covers approximately 3000 hectares and consists of a commercial superfine merino sheep and wool operation as well as the Beverley Merino Stud.

In July this year, Alex completed the Breeding Leadership week. A program, funded by AWI, where young people are selected from around the country to learn about different facets of the Wool Industry.


National Merino Ambassador: Felicity Brumpton

Felicity is a fourth generation Merino breeder who has grown up amongst stud and commercial sheep. After completing an Animal Science degree, she is now part of the family business which runs a mixed farming enterprise of Merinos, cattle, goats and cropping in south-western Queensland. Felicity is also a co-principal of Jolly Jumbuck Merino Stud with her two brothers, where they are all involved in breeding, classing, showing and the marketing the sheep.


National Merino Ambassador: Matilda Scott

Matilda is a young wool grower in the Northern Midlands of Tasmania running about 1,000 Superfine Merino sheep on a small family farm. She is a qualified wool classer (since 2018) and has been working in the Industry full time since finishing her Bachelor of Agricultural Science with Honours at the University of Tasmania in June 2022.


National Merino Ambassador: Matthew Martin

Matthew was born into a multi-generational farming family. His passion for agriculture started from a very young age and he was particularly fascinated by Merino Sheep. After graduating from Longerenong Ag College with an Advance Diploma in Agriculture he returned home, stepping into the Farm Manager role in the family business, based in Deniliquin, NSW. It was here that the family’s Old Cobran Poll Merino Stud was based. Matthew was tasked with the operations of the stud, as well as 10,000 commercial ewes and 150 beef cows.