WFMB President Mr Will Roberts We are delighted to announce that the forum and tour brochure for the 2026 World Merino Conference is now available on the Quadrant website. You can view the brochure here: Quadrant…
The IWTO Green Book Project, led by Dr. Paul Swan is making significant progress in addressing misleading narratives about wool’s environmental impact. This project takes a two-pronged approach: a technical compendium establishing wool’s eco-credentials and new research that challenges carbon accounting methods. Current lifecycle assessment tools were originally designed for…
Why Athletes Choose Merino wool – the Science Explained Australian Wool Innovation has commissioned a major research project that has demonstrated the dynamic breathability of merino wool. A major four-year research program led by North Carolina State University has revealed 100% Merino wool base-layer garments deliver superior thermal comfort and…
In addition to our website, make sure you check out these other great Industry websites for excellent information and resources: Australian Wool Innovation https://www.wool.com/ The Woolmark Company https://www.woolmark.com/ Woolproducers Australia https://www.woolproducers.com.au/ Meat and Livestock Australia https://www.mla.com.au/ International Wool Textile Organisation https://iwto.org/ …
AWI’s Wear Wool Not Waste campaign viewed by more than 40 million times in first three weeks of campaign Australian Wool Innovation (AWI)’s powerful Wear Wool, Not Waste campaign has been viewed more than 40 million times since its launch on September 23. The eye-catching…
The global campaign by AWI’s marketing arm The Woolmark Company urged consumers to consider the fibre composition of a clothing product – and choose wool – when they are thinking of making a purchase. AWI’s eco-campaign results in strong consumer impact…
Act now to help save our wool industry. The EU is about to introduce new environmental labelling requirements on all clothing and footwear. The process of determining what is labelled as “green” ie environmentally friendly clothing, is flawed against natural fibres. “The PEFCR for apparel and footwear, for example, considerably…
CASE STUDY: Lifetime ewe focus drives Merino flock to new levels SUBJECT: Daniel Lang, Manager LOCATION: Bungendore, New South Wales AREA: 7000 hectares RAINFALL: 800mm Why Merinos 1: Merino’s match the environment 2: Lifetime ewe focus takes Merinos to next level 3: Merinos fit well with large beef…
Media Release 11 September 2023 Australian Wool Innovation (AWI) Benetton Group Chief Executive Massimo Renon has visited woolgrowers in Southern NSW to see first-hand how Australian wool is grown, as part of a wider business trip which included meetings with Australia Wool Innovation. Mr Renon says wool has a great…
If you are passionate about your wool industry and want to develop your skills to make a difference in the future, this course is for you! WHY SHOULD I ATTEND? Breeding Leadership is designed for anyone 25 to 35 years old working in agriculture with a focus on the…
Limited edition 100% Australian Merino wool scarf – made in Australia, retail at $70, with all proceeds going to FightMND and are available for purchase at www.fightmnd.org.au Chris Daniher with Australian Merino Wool FightMND merchandise This year’s ‘Big Freeze 9’ event will be a little warmer, with Australian…
A TWEAK in flock joining strategy is expected to have a two-fold effect of bumping up pressure at the classing race as well as opening new marketing opportunities for Tatyoon, Victoria, woolgrower Tom Bibby.
James Hume, together with his wife Helen and three children Freddy (5), Annabelle (2 and Stella (5 months) run 5500 Merino ewes on just over 5000 acres at ‘Allanvale’ in Tasmania’s Dewent Valley.
RUNNING a sheep operation in an area with an average rainfall of 220 millimetres is a challenge but one that the Warwick family, Holowiliena South Station, SA, is keen to take on.
REGISTRATION in the nationally and internationally recognised Australian Stud Merino Flock Register is just one of the advantages for studs taking up the Australian Certification Service introduced by the Australian Association of Stud Merino Breeders (AASMB). AASMB president Max Wilson said increasing expectations across many industries for greater transparency, quality…
