Merino Sucess Story – Daniel Lang (NSW)

CASE STUDY: Lifetime ewe focus drives Merino flock to new levels SUBJECT: Daniel Lang, Manager LOCATION: Bungendore, New South Wales AREA: 7000 hectares RAINFALL: 800mm   Why Merinos 1: Merino’s match the environment 2: Lifetime ewe focus takes Merinos to next level 3: Merinos fit well with large beef…

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Benetton CEO Praises Australian Woolgrowers

Media Release 11 September 2023 Australian Wool Innovation (AWI) Benetton Group Chief Executive Massimo Renon has visited woolgrowers in Southern NSW to see first-hand how Australian wool is grown, as part of a wider business trip which included meetings with Australia Wool Innovation. Mr Renon says wool has a great…

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Applications Open for Breeding Leadership 2024

If you are passionate about your wool industry and want to develop your skills to make a difference in the future, this course is for you! WHY SHOULD I ATTEND? Breeding Leadership is designed for anyone 25 to 35 years old working in agriculture with a focus on the…

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Putting Wool Into The Fight Against MND

Limited edition 100% Australian Merino wool scarf – made in Australia, retail at $70, with all proceeds going to FightMND and are available for purchase at www.fightmnd.org.au Chris Daniher with Australian Merino Wool FightMND merchandise This year’s ‘Big Freeze 9’ event will be a little warmer, with Australian…

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Merino Success Story – Tom Bibby (VIC)

A TWEAK in flock joining strategy is expected to have a two-fold effect of bumping up pressure at the classing race as well as opening new marketing opportunities for Tatyoon, Victoria, woolgrower Tom Bibby.

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Merino Success Story – James Hume (TAS)

James Hume, together with his wife Helen and three children Freddy (5), Annabelle (2 and Stella (5 months) run 5500 Merino ewes on just over 5000 acres at ‘Allanvale’ in Tasmania’s Dewent Valley.

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Stud Certification to Boost Merino Profile

REGISTRATION in the nationally and internationally recognised Australian Stud Merino Flock Register is just one of the advantages for studs taking up the Australian Certification Service introduced by the Australian Association of Stud Merino Breeders (AASMB). AASMB president Max Wilson said increasing expectations across many industries for greater transparency, quality…

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National Merino Ambassador: Matthew Martin

Matthew was born into a multi-generational farming family. His passion for agriculture started from a very young age and he was particularly fascinated by Merino Sheep. After graduating from Longerenong Ag College with an Advance Diploma in Agriculture he returned home, stepping into the Farm Manager role in the family…

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National Merino Ambassador: Matilda Scott

Matilda is a young wool grower in the Northern Midlands of Tasmania running about 1,000 Superfine Merino sheep on a small family farm. She is a qualified wool classer (since 2018) and has been working in the Industry full time since finishing her Bachelor of Agricultural Science with Honours at…

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National Merino Ambassador: Felicity Brumpton

Felicity is a fourth generation Merino breeder who has grown up amongst stud and commercial sheep. After completing an Animal Science degree, she is now part of the family business which runs a mixed farming enterprise of Merinos, cattle, goats and cropping in south-western Queensland. Felicity is also a co-principal…

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National Merino Ambassador: Alex Lewis

Alex works alongside his grandfather, uncle and cousin on the family property in Redesdale, Victoria. The property covers approximately 3000 hectares and consists of a commercial superfine merino sheep and wool operation as well as the Beverley Merino Stud. In July this year, Alex completed the Breeding Leadership week. A…

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AASMB Board Positions

VOLUNTEER DIRECTORS The Australian Association of Stud Merino Breeders Limited (AASMB) is looking Australia wide for volunteer directors to join the Board. THE ORGANISATION AASMB is the peak body for Merino breeders in Australia, providing breed standards, national flock registry, advocacy and promotion for the Industry. Vision:  The Australian Merino is…

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Young Judges – Merino Sheep & Fleece Quick Guides

These Quick Guides will help young judges along their way. Judging competitions provides the opportunity to develop lifelong skills in visually assessing fleeces and sheep, networking and public speaking. These skills not only develop a better understanding of the Merino sheep and the wool industry, they also enable young people…

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