Success Stories - How Merinos Can Improve Your Bottom Line

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Merinos … the most versatile breed for all environments

Many Merino producers are achieving outstanding financial returns through best practice flock management and business planning. 

Read the Case studies at the end of this page from a variety of producers from across the country.

 

MERINO VERSATILITY

In an evolving agricultural environment that often demands multiple income streams, research and field trials show the modern Merino is the leading breed when it comes to producing a variety of options across a range of markets and production systems.

In all states of Australia and in all environments, Merinos are proving more profitable results compared to other sheep breeds.

Through genetic advancement within the industry, Merinos are now strong competitors against terminal breeds, continually producing better lambing percentages and an improved ability to raise lambs with accelerated growth rates.

Because of the dramatic genetic improvement, the Merino wether has also become the ‘unlikely hero’ in sheep enterprises, now receiving some of the hottest competition at saleyards across the country.

With a lot more emphasis on body structure, size and quicker growth rates, wethers are now turned off at a much younger age than traditionally seen, being sold at six-months

By having this option to turn Merinos off at a much earlier age, they create the opportunity of a steadier income stream.

The ‘Breed More Merino Ewes’ campaign successfully highlights what Merinos are achieving not only as a sheep that produces the world’s most natural, sustainable fibre and great tasting protein, but a breed that can produce outstanding financial returns.

The word most used in the most recent case studies when producers are asked ‘“why Merino?” is versatility.

Read more below about what Merinos are doing for enterprises across Australia…….

 

MERINOS OUTPERFORM OTHER BREEDS

A recent overhaul of their Merino flock to produce an article with the right balance of fat, muscle and carcase Merino producer Ricky Luhrs believes protein is where the consistent money is made, while wool is viewed as an opportunity cost.

“They outperform Dohnes that we have run in the past, we can run more of them and get more kilograms of lambs per hectare,” he said.

He describes the Merino wether lamb as his “flexibility in the system”.  In a good season he holds them to get a fleece prior to selling and in a tough season, they are sold as lambs.

Read the full case study in the Merino Sucess Stories below.

 

MOST PROFITABLE BREED ALONGSIDE CROPPING ENTERPRISE

Unlike many of his neighbours who have opted for full cropping programs over the years, South Australian farmer Greg Hayes has never wavered from Merinos which fit perfectly into his production system.

He knows Merios will produce a premium wool clip as well as presenting a truly ‘dual-purpose’ animal.

Read the full case study in the Merino Sucess Stories below.

 

WAGIN (WA) farmer Andrew Scanlon doesn’t mince his words, farming is his business and he runs Merinos because they are the most profitable breed.

“I’m not here for lifestyle reasons, I’m here to earn a quid so it comes down to functionality and what earns the most money,” Andrew said.

“I’ve not seen any WA benchmarking information that says anything beats a Merino.

Read the full case study in the Merino Sucess Stories below.

 

FUNDAMENTALS CRITICAL TO PRODUCTIVITY

Livestock consultant, Andrew Calvert, Tasmania, strongly believes the Merino breed provides more options compared to a straight composite-types operation.

He wants to inspire the next generation to become involved in such a promising industry.

“I have some clients that are focused on benchmarking their various operations and the advice they are getting is to reduce breeding cow numbers, increase breeding ewes and where the country allows, run a wether flock,” Mr Clavert said.

Read the full case study in the Merino Sucess Stories below.

 

THE HARDINESS OF A MERINO 

For David and Debbie Mullins in Manildra, New South Wales, the hardiness and the versatility of the Merino has got them through the tough seasons.

“Merinos will always play a major part in our farm business; I don’t believe any other breed could do as well as they do out here.”

Read the full case study in the Merino Sucess Stories below.

 

Merino Success Stories

Many Merino producers are achieving outstanding financial returns through best practice flock management and business planning.

Here’s a snapshot of what producers from across Australia are saying about Merinos …

GregHayes1

Merino Success Story – Greg Hayes (SA)

AS a self-confessed numbers man, Redhill farmer Greg Hayes knows full-well that Merinos are the most profitable breed for his sheep and cropping enterprise.

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scottnicholson

Merino Success Story – Scott Nicholson (VIC)

STAWELL producer Scott Nicholson likes to control as many variables as possible to maximise profitability in his livestock operation.

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boydwebb

Merino Success Story – Boyd Webb (QLD)

BETWEEN dogs and drought, sheep numbers really took a hit at Weewondilla, north of Longreach, Queensland. Things are now starting to turn around for the Webb family as they rebuild their Merino operation.

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rickyluhrs

Merino Success Story – Ricky Luhrs (VIC)

THE modern Merino is far from just a buzzword for Mooralla producer Ricky Luhrs, it’s the key to a profitable business. Overhauling their Merino genetics to focus on breeding the right balance of fat, muscle and carcase is just one of many aims for the Luhr family.

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andrewscanlon

Merino Success Story – Andrew Scanlon, WA

WAGIN farmer Andrew Scanlon doesn’t mince his words, farming is his business and he runs Merinos because they are the most profitable breed.

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mullins lrg

Merino Success Story: David and Debbie Mullins (NSW)

IT has been a tough few seasons for Manildra sheep producers David and Debbie Mullins, but if one thing has shone through, it’s the hardiness of the Merino. The Mullins’ property, Pinetrees-Bocobra Valley, spans 1010 hectares near Manildra, New South Wales, with a further 142ha leased.

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calvert lrg

Merino Success Story – Andrew Calvert (TAS)

WHEN weighing up the option of having one income stream versus two, it just makes good business sense to go with the latter. That is just one of many reasons why livestock consultant Andrew Calvert is passionate about Merinos – the true dual-purpose nature of the breed.

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wyatt

Merino Success Story – Evan, Jeni & Patrik Wyatt (WA)

MERINOS have always been a profitable option for Evan Wyatt, which is exactly why he and his family have chosen to stick with the breed in their livestock and cropping enterprise.

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craigwright

Merino Success Story – Craig Wright (SA)

A BACKGROUND in shearing has made third generation Charra farmer Craig Wright quite particular about his wool quality. Low rainfall and short seasons are just two of the challenges faced by the Wrights on their coastal property, but after four generations of farming they have come to know what works.

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tohl

Merino Success Story – Bob and Stephen Tohl (SA)

DESIGNATED weaning paddocks, culling of dry ewes, feed lotting, supplementary feeding and genetic selection are some of the tools utilised by Mid North SA farmers Bob and Stephen Tohl to maximise productivity of their Merino enterprise.

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